What is the business district of Rome? Is there anywhere in the Eternal city where buildings are actually modern??
The answer is simple: EUR!

The Eur district of Rome was developed in the 1930s to host the World Fair of 1942, which never took place due to WW2..

Eur was the showcase of the Fascist propaganda expressed through architecture. The regime aimed at establishing a powerful connection between the glory of the ancient Roman Empire and the “modern Italian empire” of the Fascist regime.

The result of this is a modern style of architecture where the traits of the classical Roman personality turn into something more stylized and minimalist.

The Eur district today is one of the most desirable districts in Rome to live in. I love its white marbles making contrast with the blue skies of Rome!
That’s why I choose a day with a very blue sky to make this little virtual tour and share with you the beauties of this area of Rome 😊

Watch the video and then tell me: do you like this district of Rome? Have you ever been? Is there anything in particular that draw your attention?

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